FIGURATIVE LANGUAGE Figurative language is the use of language in a non-literal sense to create a rhetorical effect. Two types of figurative language are tropes…
Principle 1 Customer Acceptance of Online Retail Depends on Offline Shopping Costs Internet retailers can alter the cost-benefit trade-off shoppers by making things “closer” and more accessible, perhaps even at…
Segment size Growth of segment Value of segment Stability Current company position within segment Ease of entry into segment Ease of competitive entry into segment…
Strong Brands Make clear promises that are kept overtime Have rich, unique brand equity, strong thoughts and feelings Are dependable and deliver consistently Have a…
The identity/execution was poorly conceived: Can often be identified by measures of consumer interest, brand associations, sales. The target for the identity/execution is limited: May need to change…
Memorable: Easily recognized, Easily recalled Meaningful: Descriptive, Persuasive Appealing: Fun and interesting, Rich visual and verbal imagery, Aesthetically Protectable: Legally, Competitively Adaptable: Flexible, Updateable Transferable: Within and across product categories, Across geographical boundaries and cultures
Economics Behavioral Economics in Action, University of Toronto, edX Introduction to Microeconomics, MIT, MIT OCW Economic Issues, Food and You, University of Florida, Coursera The Power…
[table id=1 /] Source: International American University
1799 7 February: Death of Emperor Qianlong. Emperor Jiaqing assumes power. February: Hoshen is ordered to commit suicide, his family holdings are confiscated. 1800 China’s population…
4/4. Be Understanding 1. Accept that your children aren’t you Though you may have wanted your children to keep running the family business, attend your…
