Contoh Tagline

LG – “Life’s Good” Apple – “Think Different” Harley Davidson – “American by birth Rebel by Choice” Lego – “Play […]

22. Advanced Competitive Strategy

Maintain your customer base Switching Costs Lock-in Strategies Determine your prices wisely Price Discrimination Degrees of Price Discrimination Intertemporal Pricing […]

Elements of persuasive speech

FIGURATIVE LANGUAGE Figurative language is the use of language in a non-literal sense to create a rhetorical effect. Two types […]

5 Rationales for Brand Change

The identity/execution was poorly conceived: Can often be identified by measures of consumer interest, brand associations, sales. The target for the identity/execution […]

Brand Element Choice Criteria

Memorable: Easily recognized, Easily recalled Meaningful: Descriptive, Persuasive Appealing: Fun and interesting, Rich visual and verbal imagery, Aesthetically Protectable: Legally, Competitively Adaptable: Flexible, Updateable Transferable: Within and across product categories, Across geographical boundaries and cultures

18. An Introduction to Marketing

Coursera, University of Pennsylvania Module 1: Branding Marketing Strategy and Brand Positioning Customer Decision Making and the Role of Brand […]

Path to MBA equivalent

Economics Behavioral Economics in Action, University of Toronto, edX Introduction to Microeconomics, MIT, MIT OCW Economic Issues, Food and You, University […]