LG – “Life’s Good” Apple – “Think Different” Harley Davidson – “American by birth Rebel by Choice” Lego – “Play On” Panasonic – “Ideas for…
Tag: brand
Strong Brands Make clear promises that are kept overtime Have rich, unique brand equity, strong thoughts and feelings Are dependable and deliver consistently Have a…
The identity/execution was poorly conceived: Can often be identified by measures of consumer interest, brand associations, sales. The target for the identity/execution is limited: May need to change…
Memorable: Easily recognized, Easily recalled Meaningful: Descriptive, Persuasive Appealing: Fun and interesting, Rich visual and verbal imagery, Aesthetically Protectable: Legally, Competitively Adaptable: Flexible, Updateable Transferable: Within and across product categories, Across geographical boundaries and cultures