In the old legend the wise men finally boiled down the history of mortal affairs into the single phrase, “This too will pass.” Confronted with a like…
Category: Business
When you see that pile of dirty dishes in the sink, you probably feel a tinge of guilt telling you that you really should wash them.…
Warren Buffett once said, “All there is to investing is picking good stocks at good times and staying with them as long as they remain good companies.”…
LG – “Life’s Good” Apple – “Think Different” Harley Davidson – “American by birth Rebel by Choice” Lego – “Play On” Panasonic – “Ideas for…
FIGURATIVE LANGUAGE Figurative language is the use of language in a non-literal sense to create a rhetorical effect. Two types of figurative language are tropes…
Principle 1 Customer Acceptance of Online Retail Depends on Offline Shopping Costs Internet retailers can alter the cost-benefit trade-off shoppers by making things “closer” and more accessible, perhaps even at…
Segment size Growth of segment Value of segment Stability Current company position within segment Ease of entry into segment Ease of competitive entry into segment…
Strong Brands Make clear promises that are kept overtime Have rich, unique brand equity, strong thoughts and feelings Are dependable and deliver consistently Have a…
The identity/execution was poorly conceived: Can often be identified by measures of consumer interest, brand associations, sales. The target for the identity/execution is limited: May need to change…
Memorable: Easily recognized, Easily recalled Meaningful: Descriptive, Persuasive Appealing: Fun and interesting, Rich visual and verbal imagery, Aesthetically Protectable: Legally, Competitively Adaptable: Flexible, Updateable Transferable: Within and across product categories, Across geographical boundaries and cultures