22. Advanced Competitive Strategy

S c r o l l D o w n

Coursera - Ludwig Maximilians Universitat - Advanced Competitive Strategy - 2014 - September

Maintain your customer base

  • Switching Costs
  • Lock-in Strategies

Determine your prices wisely

  • Price Discrimination
  • Degrees of Price Discrimination
  • Intertemporal Pricing

Keep your business clean

  • Competition Policy
  • Ban on Cartels
  • Abuse Control

Increase your returns

  • Network Goods and Network Effects
  • Horizontal Firm Boundaries
  • Vertical Firm Boundaries

Strategies in network markets

  • Competiting in Network Markets I
  • Competiting in Network Markets II

Achieve growth with help of partners

  • Mergers and Acquisitions
  • M&A Process I
  • M&A Process II

Grow organically

  • Organic Growth
  • (En)countering Limitations
  • International Strategies

Coursera, Ludwig-Maximilians Universitat