28. Managing Fashion and Luxury Companies

S c r o l l D o w n

Coursera - Bocconi - Managing Fashion and Luxury Companies - 2014 - December

Week 1

  • What Is Fashion?
  • New Trends
  • Dream Factor and Media System
  • What Is Luxury?
  • Luxury as a Product
  • Luxury as a Business
  • Luxury as a Culture
  • Luxury as a Customer
  • What Luxury Is Not

Week 2

  • Introduction
  • Fashion Market Segmentation
  • Business Models Framework
  • Business Models in the Market
  • Luxury Brands
  • Luxury Conglomerates
  • Designer Brands
  • Premium Brands
  • Vertical Retailers – Mass or Fast
  • Interview with Moncler
  • Licensing
  • Interview with Rainbow
  • Textile Industry
  • Ingredient Brands
  • Interview with Albini
  • Interview with Vitale Barberis Canonico

Week 3

  • Complexity in Fashion Products Development
  • The Concept of Stylistic Identity
  • How to Develop a Collection
  • Brand Identity
  • Case Study: Woolmark
  • Interview: Landor and Associates
  • Case Study: DSQUARED2
  • Case Study: BOTTEGA VENETA

Week 4

  • Key Characteristics of Fashion Communication
  • How to Build a Strong Communication Identity
  • Interview with Tomaso Galli
  • Round Table with International Bocconi Students
  • The Digital Challenge

Week 5

  • Introduction
  • Defining Retail
  • Retail Trends and Formats
  • Retail Channels

Coursera, Università Bocconi